Today we’d like to introduce you to Samantha & Kelly. Them and their team share their story with us below:
Back in 2016, Samantha and her husband were struggling with fertility. Seeking fertility treatment, “I was told by my doctor of all the ingredients I needed to stay away from. “I found myself analyzing and scrutinizing everything and was totally overwhelmed. “It wasn’t clear what was truly clean because I’d find products that had some great ingredients in them but then they’d be mixed with toxic loaded ingredients as well.” As a skincare and makeup lover “I felt like there wasn’t really anything deemed safe that would give me the results, I was looking for. That’s when I found Kelly.” We met at a lacrosse game (my husband coached her son.) We got to talking and I found out she was an aesthetician, so I sought her out for advice. We struck up a professional relationship which quickly turned into a friendship. One night over dinner, we were talking about the lack of transparency in the beauty industry. It was then that we decided to start our own company and solve that problem.
We decided to start with a lash serum because eyelash extensions and eyelash serums are so popular. We thought, why not create a lash serum that is specific to the ultra-sensitive eyes? Once we started researching the actual ingredients currently in these products, it was determined that a non-toxic, clean, and safe lash and brow serum was severely lacking in the marketplace. Neither Kelly nor I can use any of the other “popular” lash serums on the market because our eyes would be negatively affected by them.
You’d be amazed at the toxic junk that’s put in products. Not just in lash serums but in all skincare, makeup, haircare, and body care.
In the US, only 33 ingredients are banned from these products. In New Zealand, EU, Japan, and Australia over 3000 ingredients are banned from these products. The US has a long way to go but we are patterning our lines after these other countries where chemical safety is a high standard. The Cosmetics sector is flooded with products from all over the world. The use of ingredients ranges from all natural to really toxic for the human body. In fact, some items have carcinogenic ingredients or heavy metals.
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